Robert Mitterando is an ideal candidate for the Vetrepreneur® of the Year Award due to his exceptional service-driven entrepreneurship and leadership as co-founder of North Arrow Coffee Company. A U.S. military veteran, Rob embodies a mission-first mindset rooted in faith, integrity, and a deep commitment to community. Under his leadership, North Arrow Coffee has donated over $30,000 to pro-life, Gospel-centered organizations since launching in 2022.
The company is recognized locally for its quality, mission, and unique mobile café presence in Middle Tennessee. Rob also launched "Friday at French’s," a monthly community pop-up event featuring food trucks, music, and family activities, drawing hundreds in attendance. He’s actively involved in his local church, serves families in need, and volunteers with pro-life advocacy organizations.
As a veteran entrepreneur, Rob represents the intersection of business excellence and moral conviction. His company has been highlighted by influencers in both the Christian and pro-life business spaces, and he continues to advocate for life and liberty through his ventures and daily service to others.
Rob's passion for ministry and serving others led him to pursuing a graduate degree at Oral Roberts University, where he earned his Master's in Christian Ministry with a 4.0 GPA.
North Arrow Coffee Company
Rob Mitterando is a decorated U.S. Marine Corps veteran, honored with the Combat Action Ribbon and a Combat “V” device for valor in combat. Following his military service, he pursued higher education, earning a Bachelor of Arts in Theological and Historical Studies from Oral Roberts University and a Master of Arts in Theological Studies from Liberty University. Rob co-founded North Arrow Coffee Company, a mission-driven specialty coffee brand that donates 15% of sales to support the pro-life movement. Under his leadership, the company has expanded its reach through both eCommerce and a mobile café, serving locally roasted coffee at community events and private gatherings. Rob also serves as a strategic advisor to Coco Cadeaux, a boutique hospitality and event design brand led by his wife, Courtney. Together, they homeschool their two children while building businesses rooted in purpose, excellence, and service.
Robert Mitterando is a U.S. Marine Corps veteran, entrepreneur, and co-founder of North Arrow Coffee Company, a mission-driven specialty coffee brand donating 15% of sales to support the pro-life movement. With a background in theology and Christian ministry, Robert combines his faith and business acumen to lead ventures that reflect his values. Based in Middle Tennessee, he operates both an eCommerce platform and a mobile café that serves locally roasted coffee and in-house syrups at community events, markets, and private gatherings. Robert is also a strategic advisor to Coco Cadeaux, a boutique hospitality and event design brand led by his wife, Courtney. Together, they homeschool their two children while building businesses rooted in purpose, excellence, and service. Passionate about small business, local partnerships, and Gospel-centered impact, Robert continues to create opportunities that bring people together around good coffee, meaningful conversations, and a shared commitment to life and community.
